So What is a Trunk Show, Anyway?

The term trunk show has been growing increasingly popular the past few years.  I frequently get asked by jewelry customers, family and friends “What is a Trunk Show?” so here is some fun info on the types of trunk shows that are most popular and the types of trunk shows that AmberTortoise Jewelry hosts. What is a Trunk Show? In the fashion and jewelry world, trunk shows are VIP “sneak peek” events. A designer shows up at a venue, often a small boutique, carrying trunks of items from their latest collection – hence the name. A select group of invited attendees will peruse the trunks, talk one-on-one with the designer, and perhaps walk away with a bargain or two. Trunk shows last for a limited time – from a few hours to a couple of days. Often, there will be finger food and beverages, adding to the fun party atmosphere. … [Continue reading]

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